A collaborative relationship
For a company with a 60-year heritage, ensuring the brand is represented properly online is vital, and that’s one of the reasons the relationship between Whitby and Onogo has worked so well.
“We try to partner with people that can understand the value of our brands and will represent them in a manner that reflects their quality,” says John. “Onogo have been with us for five years, they understand our expectations and are hugely respectful of them.”
Communication is also important – especially given the ever-changing nature of marketplace sales. The companies are in touch regularly throughout the week, with Whitby using Onogo as a sounding board for information about the Amazon marketplace or opinions on new products.
“It’s the perfect balance,” says John. “On one hand, I know I can trust them to just get on with what they do best. But I also know that if I pick up the phone or send an email, they’ll be really responsive.”
The future looks bright
Onogo currently sells 223 different products from Whitby and Co. on Amazon, and has fulfilled many thousands of orders in the last month alone. What’s more, it looks like the relationship is set to go from strength-to-strength, with Whitby planning to introduce several new brands to the market in the coming months.
“Onogo are very professional, very knowledgeable and very trustworthy,” says John. “And they’re really lovely people to work with, which helps. I know they’ll do what’s right for Whitby, and that they’ll be honest and up-front throughout.”
For Onogo, this level of success is business as usual. The company is in the top 0.5% of sellers on Amazon globally, currently ranking in the top 0.42% in the US, top 20 in France, 71 in the UK, 82 in Spain, and 87 in Germany.
“These sorts of results all start with detailed analysis of products, listings and competitor pricing models,” says Adam Blampied, Head of Purchasing at Onogo. “If you’re struggling to access these insights, or need help with any other element of your Amazon marketplace experience, we’d be happy to help.”